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lesser known ENLIGHTENMENT
veria living < integrated launch campaign
It’s not every day you help launch a cable network. That day arrived in the form of Veria Living. Backed by 3,000 years of Eastern wisdom, we put a modern spin on health and wellness, thanks to a fun, slightly sassy brand personality. TV, interstitials, social media, OOH, sales kits, an army of Wellness Warriors and a transit ad gone viral all drove record numbers of awareness, web traffic and free PR. Namaste.
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