Can you really love a sponge? I give you exhibit A: Scrub Daddy. This musical extravaganza of a streaming campaign (their first) taps into this Shark Tank winner's dedicated fan base, who literally sing his praises. After all, you don't get to get "America's Favorite Sponge" for nothing. Passionate fans on social media also really "Liked" the behind-the-scenes videos and fun posts highlighting new products. They're really cleaning up.