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lesser known longevity
Metrocast < brand campaign
People love to complain about their cable company. The challenge with MetroCast was coming up with a campaign that made you LIKE them. How? Lean in to the customer experience and embrace today’s digital lifestyle. The contemporary feel advances the brand, and “MetroCast begins with ME” resonates across every customer touch point while building employee pride.
This campaign has serious longevity, and includes quarterly TV, acquisition-focused mail, radio, outdoor and print, along with comprehensive website built for highly customized e-commerce.
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