How do you make a 100-year-old wooden toy click with kids who spend all of their time staring at screens? Show them how much fun it is to just...play. No batteries. No apps. And invite some older folks to show them how it's done.

Targeting young families and grandparents, this unscripted digital content campaign broke records for online views, awareness and social interaction. Plus, the client sold out their commemorative tins so fast, they had to stop running the campaign. (Love when that happens.)