Making business phone systems cool? That takes some sort of alchemy. Or money. (In this case, a bit of both.) This Top Dollar Telephone Trade-In promo campaign asks medium to enterprise businesses to trade in their outdated phones for advanced phone systems. The incentive? The latest technology and of course, cash – represented here with an origami phone made out of crisp $100 bills.

The promotion generated over 1.1 million in sales in the first quarter alone. Starting out as a regional sales campaign, word spread and it expanded to multiple Frontier divisions across the country. Cha-ching!